NIH #21 – Business of selling
Common bits of criticism of new products often come from the lack of the information and the lack of desire to put them into perspective.
- “New product has feature X. I don’t need this feature. Therefore the product is bad.”
- Usually there is good reason for things they do
- Apple announces Animoji, animated emoji for iPhone X
- Let’s face reality: US Teens engage with iMessage more than any other social platform
- “Apple did not innovate enough.”
- Apple is not in the business of innovation, it is in the business of selling products
- With 60% market share selling upgrades to existing customers makes more sense than trying to convert
- High-end smartphone market share as of 2016
