If you follow advances in agile project management you've heard of Declaration of Interdependence (compare it to Agile Manifesto). This Declaration reflects progress of software development from romantic profession of "ugh, this guy can command a computer" towards pragmatic business and established engineering discipline. We no longer can afford doing technology for pure technology sake. Economics comes into play. Surprising thing to me is that since I first learned about DOI I haven't heard of it at all. Despite of being a well thought out piece of knowledge it did not get referenced too much. Mike Griffiths provides a good analysis why this may be so.

Mike references the Made to Stick book which happens to be on my bookshelf also. Looks like I need to push it up on my reading list.