NIH #27 – One level deeper

This episode on YouTube: https://youtu.be/lp2qCWa9CH0 Discussion and more at http://www.dmalenko.org/blog/2019/6/nih-27-one-level-deeper In this episode Dima discusses how going deeper down the technology stack can give a company an important advantage over its competitors.

📺 This episode in YouTube

You can often hear arguments against the Not Invented Here Syndrome. Yet there are circumstances, when not doing something in-house can bring huge risks in the long-term perspective.

In his piece In Defense of Not-Invented-Here Syndrome Joel Spolsky highlights the most prominent case when something must be done in-house:

If it’s a core business function — do it yourself, no matter what.

However, for continued sustainability of a company it is almost inevitable that at some point it will have to go one level deeper. In order to be able to deliver on its core function company would have to gain control over the foundation beneath that core function.

This idea of going one level deeper is applicable not only to hardware or software, but other types of businesses and situations as well.